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Listening to Profits: The Marketing of the Drug Abilify

Date
Wed February 26th 2014, 7:00 - 9:30pm
Event Sponsor
McCoy Family Center for Ethics in Society
Location
STANFORD LAW SCHOOL, ROOM 85

Pharmaceutical companies have come under fire for close financial relationships with university researchers and interactions with prescribing physicians. As these relationships have come under scrutiny, companies have increasingly marketed medications directly to patients. The marketing of Abilify -- one of the best-selling drugs in the country -- illustrates these tangled relationships.